Meet LE SSERAFIM: The K-Pop Rookies on Their Way to Becoming Beauty Icons (2023)


Meet LE SSERAFIM: The K-Pop Rookies on Their Way to Becoming Beauty Icons (1)

Being a K-Pop idol means slipping on changing aesthetics the way some of us change socks. “Every time we prepare for a new album or do a photo shoot, we take on new and different styles, which feel amazing every time,” HONG EUNCHAE, the youngest member of the new “it” girl group LE SSERAFIM, explains.

LE SSERAFIM may technically be a rookie girl group, but they hit the music landscape with the velocity of a meteorite. The five multi-talented artists—KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA, and HONG EUNCHAE—are the first girl group to come out of HYBE (the same company that BTS calls home). Their second mini album, ‘ANTIFRAGILE,’ debuted at number 14 on the Billboard 200 chart — making LE SSERAFIM the fastest female K-Pop group to reach that milestone — and entered Spotify Daily’s Top Songs chart in 24 different countries during the first week of its release. Their music videos for FEARLESS and ANTIFRAGILE racked up a combined 277 million (and counting) views on YouTube.

Their debut aesthetic was clearly, domination.And the cherry on the ice cream sundae of their career: a million-selling album. It's an achievement that some artists only dream of, and LE SSERAFIM hit it in March with their album ‘ANTIFRAGILE.’

As if that weren’t enough, the group made a heaven-sent announcement Monday: LE SSERAFIM will be releasing their first studio album, ‘UNFORGIVEN,’ on May 1st (the eve of their debut anniversary). "It's 'wandering' when you're in it alone," the album's trailer explains. "It becomes an adventure, when you're in it together.”

Meet LE SSERAFIM: The K-Pop Rookies on Their Way to Becoming Beauty Icons (2)

Related:Fashion Week Has a Crush on K-Pop

LE SSERAFIM’s world is a colorful one, thanks to the boundary-pushing stylists and makeup artists who populate their concept photos and music videos with all things bright, sparkling, and magical. 3D gummy bear manicures, neon eyeliner zig-zagging across brow bones, eyes dotted with tiny jewels: It’s easy to get lost in the go-for-broke visuals that make up the fantastical world of LE SSERAFIM.

“I personally like the bright, edgy makeup we've done for ‘ANTIFRAGILE,’” KIM CHAEWON, the leader of the group, told InStyle. “I don’t feel that I need to look ‘perfect’ to feel antifragile or confident. I have my insecurities too, but being able to enjoy different styles and looks regardless is, I think, what makes me feel fearless.”

“I personally loved the lip piercing I did at the Melon Music Awards!” HUH YUNJIN offered. Indeed the singer/songwriter managed to make a badass lip piercing look so sexy and ethereal during her performance that we’re ready to officially crown her the risk-taker of the group.

Japanese-born SAKURA cites a cutie pie aesthetic as her favorite beauty moment so far. “I loved the hat with the rabbit ear that we wore for the ANTIFRAGILE photo shoot! Those hats with animal ears are, I think, trending now, and they are so adorable.”

Meet LE SSERAFIM: The K-Pop Rookies on Their Way to Becoming Beauty Icons (3)

Each new promo event means a new moment in the makeup chair. It also means a new opportunity for HONG EUNCHAE to level up her MUA skills. “It’s fun to get makeup and styling done, especially because I’m not the most knowledgeable or skilled in it,” admitted the youngest member of the group. She also relies on a fellow, more experienced member to further her beauty education. “YUNJIN’s very good at doing her own makeup, so I learn a lot from her. She often does my makeup too.”

If there’s one thing we’re learning about LE SSERAFIM, it is that they are stronger together. They all walked very different paths before meeting at the HYBE’s practice studios. Still, it’s clear they've bonded together, their friendships sealed with camaraderie and a deep affection for each other.

When it comes to personal beauty icons, fans of LE SSERAFIM have something in common with the singers. They, too, look to K-pop idols for inspo. KIM CHAEWON and KAZUHA both cite Blackpink as their personal beauty icons. KAZHUA also admires Korean actress and singer Bae Suzy, while SAKURA looks to American artist Olivia Rodrigo for inspiration. “Her sense of style is so cute,” the idol gushes. “And her stage outfits are the style of fashion that I absolutely love.”

Related:How K-Pop Fans Became the Ultimate Global Community of Activists

Life as an Idol: Stress-Tested Beauty

Life as an idol isn’t all gorgeous photos and flawless performances. The massive amount of behind-the-scenes work, hours of practice, tight deadlines, and time-zone-hopping schedules means that stress is part of the job. “I think stress can really take a toll on your skin,” KIM CHAEWON told InStyle. The secret to combating that stress? “I use masks and drink lots of water throughout the day to keep my skin fresh and healthy.”

HUH YUNJIN echos that technique. “Drink lots of water and clay face masks at night,” she advises. Another non-negotiable beauty rule if you’re an idol: Make sure your hair care routine is as replenishing as your skincare routine is. “I have done a lot to my hair in the past year,” she explained, “so I am always generous with hair essence before drying and oil after drying my hair.”

Meet LE SSERAFIM: The K-Pop Rookies on Their Way to Becoming Beauty Icons (4)

“I think a healthy diet is the most important in maintaining a healthy body and skin,” explains KAZUHA, who trained as a ballet dancer for years in Amsterdam, Moscow, and London, before pivoting her career and technique to debut as a K-pop idol. “When I was overseas, I came across a lot of foods like quinoa, beets, and dates that are both good for your health and beauty, so I try to incorporate these into my diet.”

“My skincare routine doesn’t necessarily change when I’m stressed,” confesses HONG EUNCHAE, “but knowing that my skin can get more irritated when I’m under stress, I do try to be more diligent with my skincare routine.” She, too, has a firm hair routine to combat the styling stress. “I apply foam essence that I got from my hairdresser throughout my wet hair and dry thoroughly.” HONG EUNCHAE has one sweetly sentimental secret weapon for her final haircare step, “I follow that up with the essence that I got as a gift from SAKURA’s mom.”

Meet LE SSERAFIM: The K-Pop Rookies on Their Way to Becoming Beauty Icons (5)

A New (Fearless) Girl Group

While other K-pop groups strive for perfection, LE SSERAFIM’s emphasis on normalizing flaws is refreshing. One of the main themes of ANTIFRAGILE concerns becoming stronger while exposing your imperfections. It’s a theme that LE SSERAFIM relates to on an almost molecular level. Even their celestial name telegraphs their willingness to embrace the scary or unknown: LE SSERAFIM is an anagram of I’M FEARLESS.

When asked to name their flaws, the new-gen angels all nakedly volunteer their vulnerabilities.“I don’t think perfection is something that one can achieve, so I try to be consistent with monitoring my performances,” SAKURA told InStyle. “I always think about how I can be better.”

Meet LE SSERAFIM: The K-Pop Rookies on Their Way to Becoming Beauty Icons (6)

“I feel like I am often seen as this very energetic and confident person, and while I am very upbeat, there are times I feel very insecure about who I am. I always feel the need to be doing more,” HUH YUNJIN confessed, revealing imposter syndrome insecurities plague all of us, even those who happen to be beautiful and famous K-pop idols. “I think for me, acknowledging myself when I feel anxious or insecure is the first step toward owning yourself and being ANTIFRAGILE.”

HUH YUNJIN recently released ‘I ≠ DOLL,’ a boldly honest anthem about the constant pressure she faces as an idol to be superficially perfect. “Yesterday, you said I looked like a doll; Today, you called me a bitch. When all they see is vanity; They pick apart my body, And throw the rest away," HUH YUNJIN sings, in both Korean and English.

“It felt cathartic, in a way,” the songwriter told InStyle. “I think I was able to just get my thoughts out honestly on paper, and that, in itself, was a good emotional experience. I hope people will be able to hear the message that you cannot fully comprehend anyone — whether they are a public figure or not — through a 2D screen. We are all multidimensional people, and it is not right to see anyone as the next exciting headline. No matter who you are, you are more than just a pretty face!”

Meet LE SSERAFIM: The K-Pop Rookies on Their Way to Becoming Beauty Icons (7)

“I can’t change the background I come from, and it’s only natural that everyone is different,” KAZUHA said, explaining how she quickly learned that comparing yourself to anyone else is a losing battle. “At first, I had to embrace the areas where I might fall short as a K-pop artist. I had been on a different path being a ballet dancer, so I felt the need to work on my vocals and dance as a K-pop artist within the short training period I had… So I try to find strength and make the best of what I learned from my background.”

HONG EUNCHAE reports a similar experience, “I didn’t have much confidence in my vocals,” the idol explained. “But once I accepted the fact that I’m not completely confident, I became more motivated and gained strength in the process.”

KIM CHAEWON, too learned that embracing your shortcomings is the first step to growth. The artist brings an impressive amount of experience to LE SSERAFIM, having previously debuted with Iz*One (along with member SAKURA). “I’ve gone through the process of debuting before I joined LE SSERAFIM, but then, I had a short period of training, so I felt that my dance and vocals needed much improvement. I went into training again with a fresh mindset. I think this allowed me to really grow as an artist by the time I debuted as LE SSERAFIM.”

Meet LE SSERAFIM: The K-Pop Rookies on Their Way to Becoming Beauty Icons (8)

It’s clear from these confessions that LE SSERAFIM is bringing a new level of honesty to their fans (the growing legion named FEARNOT). Of course, their hard work and beyond-their-years talents are enough to turn casual viewers into admirers, but it is their vulnerability and willing openness that will stir their fans into becoming their lifelong devotees. It is that special partnership of artist and fan that the members do not take for granted.

“We are so grateful that we’ve received so much love and support from FEARNOT,” SAKURA told InStyle. “We want to give that back and continue to make music that can be a source of joy and strength to FEARNOT. We’re working hard on our next album right now, so, please look forward to it!”

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Read the original article on InStyle.


Who is the leader of lesserafim? ›

Signature. Kim Chaewon (김채원, キム・チェウォン),or simply known as Chaewon (チェウォン), is a South Korean singer-songwriter currently under Source Music. She is the leader of the girl group LE SSERAFIM and a former member of the project girl group IZ*ONE.

When did Le Serafim debut? ›

LE SSERAFIM (Hangul: 르세라핌; Katakana: ルセラフィム) is a South Korean-Japanese girl group under Source Music that consists of five members: Sakura, Kim Chaewon, Huh Yunjin, Kazuha, and Hong Eunchae. Originally as six, the group debuted on May 2, 2022 with their first mini album FEARLESS.

What is the name of Bighit new girl group? ›

Hybe Corporation has announced its first K-pop girl group, Le Sserafim. In 2012, as Big Hit Entertainment, the label debuted girl group quartet Glam in partnership with Source Music.

Who is the leader of the HYBE girl group? ›

Kim Chaewon

The leader and vocalist of the group was born on August 1, 2000, in Seoul, South Korea, making her a Leo.

How much does LE SSERAFIM earn? ›

"Our team name is an anagram," Huh Yunjin, 21, who was born in Korea but grew up in the U.S., explains. "It's 'I'm fearless,' and if you switch around the letters, it becomes Le Sserafim."

Is there any girl group under HYBE? ›

After GFRIEND's abrupt disbandment, Fromis_9 became the only active girl group under HYBE Labels.

Who is the first K-pop group in Bighit? ›

2005–2021: Big Hit Entertainment

Big Hit Entertainment was founded on February 1, 2005, and signed the vocal trio 8Eight in 2007.

Does BigHit accept girl trainees? ›

There are auditions for BHE in different countries and select qualified contestants, everyone is very excited about the show.
Big Hit Entertainment Female Audition 2023.
Show nameBig Hit Entertainment
CategorySinging, Modelling, and Acting
AuditionsKPOP Auditions 2023
Age12 – 18 years
GenderBoth Girls and Boys
1 more row

What happened to BigHit first girl group? ›

They were the first girl group of Source Music and Big Hit Entertainment. The group officially debuted in 2012 with the single “Party XXO”. Glam disbanded in 2015. The name of the group means "Girls be Ambitious".

Are there female trainees in BigHit? ›

Bighit Entertainment has not been accepting female trainees for a while now. This is/could be because of the incident with their previous girl group Glam, and/or because they are focusing on BTS (Bangtan Boys). However, the company is currently accepting male trainees for a boy band.

How many girl groups are under Bighit? ›

BTS' label Big Hit Entertainment launches global auditions for new K-pop girl group. GFriend are currently Big Hit's only girl group, under their subsidiary Source Music.

How many girl groups is HYBE debuting? ›

With no less than six major subsidiaries, HYBE is now home to over a dozen major acts. The corporation grew even larger in 2022 with the debut of two new girl groups. I'd like to start by focusing on them.

Who is the youngest member of HYBE girl group? ›

Like many, I was shocked when I learned that HYBE Entertainment's new girl group, NewJeans, was made up of members all born in 2004 or later. Hyein (혜인), the youngest member (the maknae), is turning 15 in April.

Who is the prettiest in LE SSERAFIM? ›

1. Sakura. First up, Sakura was born to be in the center position! Her charisma and beauty are even more prominent in real life.

Who speaks English in LE SSERAFIM? ›

Prior to becoming a K-pop trainee, Yunjin was training to become an opera singer. She has a loud speaking voice, which sometimes scares Kazuha. As she grew up in the United States, Yunjin is fluent in English.

Who is most famous in LE SSERAFIM? ›

Does Bighit have a dating ban? ›

No dating

Before BTS debuted, they released a song called “A Typical Trainee's Christmas”, where they threw some playful shade at Big Hit Entertainment. RM spoke on how he didn't agree with the company restricting them from dating.

Is Justin Bieber in HYBE labels? ›

BTS, Justin Bieber and Ariana Grande will be under the same music label group through a historic M&A deal between HYBE Corporation, formerly Big Hit Entertainment Co., and Ithaca Holdings.

What is the difference between Big Hit and HYBE? ›

Big Hit announced its rebranding into an entertainment lifestyle platform company under the name Hybe Corporation in March 2021.

Does BigHit have a girl group? ›

Before BTS happened, producer Bang Si Hyuk, in partnership with Source Music, decided to create a girl group. July of 2012, GLAM debuted as a collaborative work, with Big Hit Entertainment producing and Source Music managing the group.

Who started K-pop? ›

Seo Taiji and Boys: Active in the early 1990s until 1996, this group only had three members and focused on experimental Western melodies to fuel their sound. They are often considered some of the earliest pioneers in bringing together the hybrid sound of modern K-pop.

What was the most popular K-pop group before BTS? ›

The 8 Greatest K-Pop Groups of All Time
  • Girl's Generation. Girl's Generation debuted as a nine-piece girl group in 2007. ...
  • iKON. iKON was launched by the label YG Entertainment in 2015. ...
  • AOA. AOA (short for Ace of Angels) has put together a string of major singles since their debut in 2012. ...
  • Twice. ...
  • Exo. ...
  • Red Velvet. ...
  • Blackpink. ...
  • BTS.
Jul 6, 2022

Who owns LE SSERAFIM? ›

Le Sserafim (/lə ˈsɛrəfɪm/ luh SERR-uh-fim; Korean: 르세라핌; RR: Reuserapim; MR: Rŭserap'im; stylized in all caps) is a South Korean girl group formed by Source Music. The group consists of five members: Sakura, Kim Chae-won, Huh Yun-jin, Kazuha, and Hong Eun-chae.

Does NewJeans have a leader? ›

There is no leader of NewJeans, nor are there any assigned roles or positions. Having no group leader isn't especially common in K-pop, but it's not extremely rare either.

Who is the leader of Aespa? ›

Aespa's leader Karina has been giving off star-power vibes going all the way back to her choreo-heavy pre-debut teaser. Since then, the singer's confidence and motherly attitude toward her fellow members have become some of the more beloved qualities she contributes to the up-and-coming pop group.

How old is Kazuha LE SSERAFIM? ›

Does HYBE have any girl groups? ›

After GFRIEND's abrupt disbandment, Fromis_9 became the only active girl group under HYBE Labels.

Is HYBE debuting a new girl group? ›

Under HYBE's schedule a new line has opened, with UMG (Universal Music Group) which is the world's leading music company. It is displayed that the two companies will be teaming up to debut a girl group in the 3rd Quarter of 2023 (July-September) and will start production in the 2nd Quarter of this year (April-June).

What are NewJeans fans called? ›

On October 29, NewJeans rang in the 100th day since their debut by revealing both the name and light stick of their official fan club, who will be called “Bunnies.” Check out both the design for NewJeans' official light stick and the announcement of their fandom name below! 뉴진스와 버니즈의 의미가 담긴 응원봉 공개?

Does NewJeans exist? ›

NewJeans (Korean: 뉴진스; RR: Nyujinseu) is a South Korean girl group formed by ADOR. The group is composed of five members: Minji, Hanni, Danielle, Haerin, and Hyein.
OriginSeoul, South Korea
GenresK-pop pop R&B
Years active2022–present
LabelsADOR Geffen
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Why is NewJeans popular? ›

NewJeans have made a name for themselves from their debut time as one of the most unique K-Pop groups to exist as they break the stereotypes and the mold presented to them by the predecessors and rather, pave a new way of creating music as well as the MV.

Who is the enemy of aespa? ›

Black Mamba is the titular main antagonist of the music video "Black Mamba" by South Korean girl group aespa, as well as all of the music videos since aespa's debut. She is a black snake who threatens the connection between aespa's real-world members and their "ae" avatars.

Who is the most unpopular member in aespa? ›

Giselle is the least popular both inside and outside the fandom.

When did aespa disband? ›

I think it'll be 3–4 years after debut (so like 2023/2024-ish). Although aespa is a pretty established group already I'm sure aespa will want to wait a little before giving a solo to a member. I also think they will choose Karina to be the first member to do a solo.

How old is Kazuha in human years? ›

Genshin Impact characters' ages, heights, and birthdays
Kazuha18/195'3" / 161 cm
Keqing175'1.5" / 156.2cm
Klee104'2" / 127cm
Kokomi17/185'3" / 161 cm
56 more rows

What gender is Kazuha? ›

Kazuha (written: 一葉, 円葉 or 和葉) is a feminine Japanese given name.

How old is Kazuha estimated age? ›

According to preliminary estimates, it Kazuha's age is between 20 and 30 years old.


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