How to Make a TikTok Video: Everything You Need to Know (2023)

If you’re still waiting to dip your toe into Great Lake TikTok, you’re not alone. Although there are over a billion TikTok users, half of all major brands still don’t have a TikTok presence.

That might be because TikTok seems kind of intimidating. But we’re here to tell you that making a TikTok video is easier than it looks! And you might even have fun doing it.

The best way to understand TikTok (and how it can benefit your business) is by diving right in and creating videos yourself.

Come on in. The water’s fine!

How to get started on TikTok

How to make a TikTok account

(Video) How to Make TikTok Videos

How to make a TikTok video

How to make a TikTok with pictures

How to make a 3 minute TikTok

How to schedule a TikTok video

7 things to know before creating your first TikTok

(Video) HOW TO MAKE A TIKTOK VIDEO | Tutorial and Tips to get started

Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.

Pssst, f you want us to guide you through the whole process of making and using TikTok for your business, you can watch this video, too!

How to make a TikTok account

  1. Download TikTok from the App Store or Google Play onto your smartphone or iPad.
  2. Open the TikTok app and choose how to sign up.
  3. Enter your birthday. TikTok requires users to be at least 13 years old to create accounts and has other age-related restrictions on the platform to ensure community safety.
  4. If you are using a phone number or email address to create a TikTok account, you’ll be prompted to enter it and create a password.
  5. Choose your username. If you’re a business, it’s a good idea to use the same username across social media accounts to help your customers find you. Whatever you pick, make sure it’s easy to remember. You can always change it later!

That’s it! From here, you can sync your contacts to find friends on the app. TikTok will also prompt you to complete your profile by taking three actions:

  1. Add a profile photo.
  2. Add your bio.
  3. Add your name.

You can also add your pronouns and link your Instagram and YouTube accounts by tapping Edit profile.

How to make a TikTok video

  1. Tap the + sign at the bottom of your screen. You can also tap Create video on your profile page.
  2. Use a pre-existing video from your Camera Roll, or start filming by tapping the red Record button.
  3. If you are recording, you can choose whether to make a 15-second, 60-second or 3-minute video. TikTok now allows you to upload up to 10 minutes of video.
  4. Trim the length of your clips by tapping Adjust Clips on the right-hand menu.
  5. Add music by tapping the button at the top of the screen. TikTok will recommend tracks based on the content of your video, but you can also use the search bar to find other songs or sound effects.
  6. Add effects, stickers or text to your videos by tapping the options on the right-hand menu.
  7. If your video contains speaking, add captions to improve accessibility.
  8. Once you’re done editing your video, tap the red Next button at the bottom of the screen.
  9. Add hashtags, tag other users, and adjust settings like Allow Duet (which allows other users to create a split-screen TikTok using your video) or Allow Stitch (which lets them edit clips of your video into their own). You can also tap Select cover to adjust which still of your video appears in your feed.
  10. Hit Post! You did it!

Bonus step: once you’ve made a few videos, put your top performing ones together in a TikTok playlist.

(Video) How to Make TikTok Videos – Beginners Guide to TikTok

How to make a TikTok with multiple videos

  1. Tap the + sign at the bottom of your screen.
  2. Tap Upload on the bottom right. Then select Videos at the top of the screen to filter for the videos in your Camera Roll. You can add multiple clips or include a mix of photos and videos!
  3. Select the videos you want to include, to a maximum of 35 videos. Tap Next to continue.
  4. Tap Adjust Clip to reorder your videos. You can also add music or sound effects. TikTok will suggest audio clips based on the content of your video and the length of your clips. You can select Default if you want to use the sound in your original video. Once you’re done, tap Next.
  5. From here, you can add video effects, stickers, and text. Try Noise Reducer if your clips have a lot of background noise.
  6. You can also add a voiceover. This will be layered over the original sound in your video clips or the track you selected.
  7. Add your caption and hashtags, tag other users, and manage your video settings.
  8. Hit Post and start sharing!

How to make a TikTok with pictures

  1. Tap the + sign at the bottom of your screen.
  2. Tap Upload on the bottom right. Then select Photos at the top of the screen to filter for the photos in your Camera Roll.
  3. Select up to 35 images you want to include. Choose them in the order that you’d like them to appear— unlike video clips, you can’t rearrange them in editing.
  4. Once you have all your photos, hit Next to add music, effects, stickers and more.
  5. Your photos will display in Video Mode, which means that they’ll play in order. You can switch to Photo Mode, which allows users to toggle between images like a slideshow.
  6. You can select a song or sound effect by tapping the music button at the top, or press Voiceover to record an audio track to accompany your images.
  7. Once you’re finished, add your caption and hashtags, tag other users, and edit your video settings.
  8. Hit Post and start sharing!

How to make a 3 minute TikTok

There are three easy ways to make a 3-minute TikTok video. The first way is to record it in the app:

  1. Tap the + sign at the bottom of your screen to start a new video.
  2. Swipe to select a 3-minute recording length. You can stop and start your recording by tapping the red Recordbutton.
  3. Once you have 3 minutes of footage, you can add your video effects, music, voiceovers, and more.

The other option is to upload video clips and edit them together.

  1. Tap the + sign at the bottom of your screen.
  2. Tap Upload and select your clips. You can choose more than 3 minutes worth of clips!
  3. On the next screen, tap Adjust Clips. You can trim and reorder the individual videos from here until you’ve got 3 minutes in total.
    How to Make a TikTok Video: Everything You Need to Know (11)
  4. From here, you can add video elements like text, stickers, effects and more.

Lastly, you can upload a pre-edited 3 minute clip. There are a number of great video editing tools and external TikTok templates which offer features like custom fonts and unique effects.

How to schedule a TikTok video

Using Hootsuite, you can schedule your TikToks for any time in the future. (TikTok’s native scheduler only allows users to schedule TikToks up to 10 days in advance.)

To create and schedule a TikTok using Hootsuite, follow these steps:

  1. Record your video and edit it (adding sounds and effects) in the TikTok app.
  2. When you’re done editing your video, tap Next in the bottom right corner of your screen. Then, select More options and tap Save to device.
  3. In Hootsuite, tap the Create icon on the very top of the left-hand menu to open the Composer.
  4. Select the account you want to publish your TikTok to.
  5. Upload the TikTok you saved to your device.
  6. Add a caption. You can include emojis and hashtags, and tag other accounts in your caption.
  7. Adjust additional settings. You can enable or disable comments, Stitches and Duets for each of your individual posts. Note: Your existing TikTok privacy settings (set up in the TikTok app) will override these ones.
  8. Preview your post and click Post now to publish it immediately, or…
  9. …click Schedule for later to post your TikTok at a different time. You can manually select a publication date or pick from three recommended custom best times to post for maximum engagement
How to Make a TikTok Video: Everything You Need to Know (12)

Post TikTok videos at the best times FREE for 30 days

Schedule posts, analyze them, and respond to comments from one easy-to-use dashboard.

(Video) How to Use TikTok - 2023 Beginners Tutorial

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And that’s it! Your TikToks will show up in the Planner, alongside all of your other scheduled social media posts.

How to Make a TikTok Video: Everything You Need to Know (13)

More of a visual learner? This video will walk you through the process of scheduling a TikTok (from your phone or from desktop) in under 5 minutes:

7 things to know before creating your first TikTok

  1. Use trending songs or audio clips. Music is a huge part of TikTok, and many users explore the platform and discover videos through audio. Likewise, original audio is often the basis of a TikTok trend (like this “cha-ching” effect). Adapting it for your own content can help you reach a bigger audience.
  2. Start strong. The first few seconds of your video are the most important. Either users will keep right on scrolling, or you’ll capture their attention. According to TikTok, 67% of the best-performing videos have their key message in the first three seconds. So make sure you’re getting to the point!
  3. Add hashtags. Hashtags are a huge part of how content is organized and discovered on TikTok. It’s trickier to find trending hashtags now that TikTok has replaced their Discover tab with a Friends tab. But you can find some on TikTok’s Creative Center or by exploring the app yourself.
  4. Don’t stop at one! Posting regularly is the key to success on TikTok, so don’t just drop one video and wait for the Gen Z tastemakers to come to you. TikTok recommends posting 1 to 4 times a day in order to figure out what content resonates with your audience. If you really want to make your daily posts count, check out the best time to post on TikTok.
  5. Don’t aim for perfection. TikTok is all about authenticity and in-the-moment relevance. Users prefer their content a little raw — in fact, 65% of users agree that professional-looking videos from brands are out of place. In our own journey to grow our TikTok following to 12.3k followers, we learned that our less-polished videos performed best!
  6. Make it snappy. While TikTok videos can now be up to 10 minutes long, brevity is your friend. Earlier in 2022, there was a trending #sevensecondchallenge showing that very short videos with lots of text were getting massive engagement. We tried the seven second TikTok challenge ourselves — and it worked! While you don’t need to go that short, the best length for a TikTok video is 7-15 seconds.
  7. Learn the lingo. What is “cheugy?” Why does that funny video have so many skull emojis in the comments? Figuring out how to talk like a TikToker is key to fitting in. Fortunately, we made a vocab cheat sheet for you.

If you want even more tips, we’ve put together 12 beginner-friendly TikTok tricks to help you get started. Happy creating!

Grow your TikTok presence alongside your other social channels using Hootsuite. Schedule and publish posts for the best times, engage your audience, and measure performance — all from one easy-to-use dashboard. Try it free today.

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Schedule posts for the best times, view performance stats, and comment on videos in Hootsuite.

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(Video) How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)


How do you make a good TikTok video for beginners? ›

14 Tips to Create TikTok Trending Videos:
  1. Decide on a Niche for Your Videos.
  2. Post at Least Once Every Day.
  3. Ensure Your Videos are of High Quality.
  4. Don't Ignore Your Sounds.
  5. Interact with Other TikTok Users.
  6. Use Trending Hashtags and Keep up with TikTok Trends.
  7. Make Videos Showcasing Your Skills.
  8. Create a "How To" Video.
Jun 22, 2022

What is TikTok everything you need to know? ›

TikTok is a popular social media app that allows users to create, watch, and share 15-second videos shot on mobile devices or webcams. With its personalized feeds of quirky short videos set to music and sound effects, the app is notable for its addictive quality and high levels of engagement.

What should be included in a TikTok video? ›

15 TikTok ideas to boost engagement on your videos
  1. Give short tutorials. ...
  2. Try popular recipes. ...
  3. Prove if viral TikTok hacks work. ...
  4. Work with TikTok influencers and content creators. ...
  5. Show your product in action. ...
  6. Find inspiration with lip-sync videos. ...
  7. Participate in TikTok challenges. ...
  8. Host a livestream on TikTok.
May 9, 2022

What content is most popular on TikTok? ›

And according to TikTok statistics, “entertainment” is the most popular content category on the platform worldwide. This particular hashtag has amassed 535 billion hashtag views. The next most popular categories include dance, pranks, fitness/sports, and home renovations/DIY.

What should my first TikTok video be? ›

26 TikTok video ideas to delight and engage your audience
  • Share a tutorial.
  • Demo a recipe.
  • Put a viral hack to the test.
  • Collaborate with other users.
  • Lip synch to a song or dialog clip.
  • Make a wacky machine.
  • Create a branded hashtag challenge.
  • Do a non-branded TikTok challenge.

How many views on TikTok do I need? ›

But you need views and followers to unlock certain monetization opportunities on the platform. You need 100,000 views from the last 30 days to be accepted into TikTok's Creator Fund. It might sound like a silly requirement, but the social media platform's view requirement helps discourage bots on the TikTok app.

How do you make a TikTok post go viral? ›

How to go viral on TikTok
  1. Participate in trends.
  2. Use hashtags wisely.
  3. Create engaging and share-worthy content.
  4. Start with a hook and keep it short.
  5. Engage with your audience.
  6. Become good at editing.
  7. Collaborate with other creators or brands.
  8. Post consistently.
Jan 31, 2023

What is Tiktoks main goal? ›

What is the main purpose of TikTok? The main purpose of TikTok is to create, share, and discover short-form video content.

Can you go viral on TikTok with no followers? ›

That's because, unlike many other social media sites, TikTok's algorithm does not recommend videos based on the number of followers an account has. In other words, just about anybody can go viral on TikTok—even a brand new account with zero followers.

What content sells on TikTok? ›

Most trends — whether fashion, music, food, film or anything else — start on TikTok. So why not learn how to sell on TikTok?

How much does TikTok pay? ›

Tik tokers earn around 2 to 4 cents per 1,000 views. This translates to an earning between $20 to $40 once your video has gained 1 million views. A viral video with 10 million views costs around $200 to $400 from the creator's fund. Every TikToker earns uniquely, and their earnings depend on various factors.

What time should I post on TikTok? ›

According to a study by Influencer Marketing Hub, the best time to post on TikTok overall is on Tuesday at 9 a.m., Thursday at 12 a.m., and Friday at 5 a.m.

What kind of Tiktoks get the most views? ›

TikTok Categories Grabbing the Most Views
  • Pranks. ...
  • Fitness/Sports. ...
  • DIY/Home renovation. ...
  • Beauty/Skincare. ...
  • Fashion. ...
  • Cooking/recipes. ...
  • Life Hacks/Advice. ...
  • Pets/Animals. #Pettok may be one of the cutest categories on TikTok as influencers and creators share their furry friends with users worldwide.
6 days ago

What content attracts followers on TikTok? ›

Use User-Generated Content

As you create more content and more challenges on TikTok, you'll start to amass a decent collection of user-generated content. User-generated content (UGC) is simply content created by users. It can help increase trust in your brand, get more engagement, and increase your TikTok followers.

How do you become TikTok famous overnight? ›

For The Serious TikTok Users
  1. Find the right niche that you can run with.
  2. When you have the right niche, build a reliable and recognizable brand.
  3. Only post high-quality content on TikTok accounts, other creators will easily repost good content.
  4. Post as often as you can but do some research to make sure your timing is right.
Jan 24, 2022

Is 500 views good for a first TikTok? ›

🌟 How many views in an hour on TikTok is good? Viral videos must get at least 500 full views in half an hour, if not more. A single view, according to TikTok, is when visitors watch the video without skipping or leaving.

Does your first 5 videos matter on TikTok? ›

Your first 5 videos. Don't use your first 5-10 videos as a content testing ground. TikTok heavily weighs the first five videos you upload, and assigns you a category from that, i.e. meme videos or makeup hacks. Every post you upload affects your grade, but none so much as those first 5.

Is 600 views good for a first TikTok? ›

If your videos get 100 or fewer views, you're going to have a zombie account, so delete and start again. Videos that get between 1000–3000 views mean you have a mid-tier account. Videos that get 10,000+ views mean you have a “head” account.

How much does TikTok pay per 1,000 views? ›

As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views.

Does rewatching a TikTok count as a view? ›

If the video autoplays or loops, or a viewer comes back to watch it multiple times, those all count as new views. (When you watch your own video, however, those views are not counted.)

Does liking your own TikTok help? ›

Unfortunately, it seems that liking your own TikTok does absolutely nothing to boost its performance – at least not directly. Liking your own TikToks doesn't affect how many people its exposed to on the For You page, nor does it directly lead to any additional views.

Does TikTok boost your first video? ›

TikTok boosts your first few videos, showing them to more people than usual, before dialing down the algorithm and letting you grow organically. This is why it's important that your first few TikToks are high quality and relevant to your niche.

How many times should I post on TikTok to go viral? ›

But reaching a wide audience on TikTok is not just a matter of when you post. How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day).

How many views is viral? ›

That said, many marketing experts and business owners consider a video to have gone viral if it gets at least 5 million views within about a week of its initial posting.

Why do Tiktoks get so many views? ›

It's because TikTok shows all videos that are published on the platform to some people on their “For you” page to see, if people like it or not. If the video gets a high engagement with this initial push, it will then be displayed to even more people. This is just how the TikTok algorithm works.

Why does TikTok make money? ›

TikTok generates revenue from ad revenue and in-app gift purchases. The ads function synonymously as those from other social media platforms: advertisers select their target demographic and TikTok places this messaging in front of the advertiser's desired audience.

Why do I have a lot of TikTok followers but no views? ›

If your TikTok video has no views after an hour…

TikTok has to make sure videos are within their community guidelines. They tend to pick up on TikTok videos that may contain inappropriate content and will hold them back to keep their audiences safe.

How long should a TikTok video be? ›

In mid-2021, internal data from TikTok that was given to creators said the optimal TikTok length was 11 to 17 seconds. However, by the end of that year, that number had increased to 24 to 31 seconds. According to Wired, a TikTok survey also found that users felt videos longer than one minute were stressful.

Do you need hashtags on TikTok to go viral? ›

Hashtags are one of the most important aspects of making your content go viral on any social media platform, particularly TikTok. However, many creators and businesses make common TikTok hashtags mistakes that end up harming their accounts!

Do you need a business license to sell on TikTok? ›

According to the TikTok sign-up site, merchant corporations must provide a US company registration document to apply while individual sellers need a US-issued passport or driver's license.

Is it worth selling on TikTok? ›

Boost Sales 📈

Because TikTok is such a visual and authentic platform, it is the perfect place to show off your products. Once you have your audience hooked with an engaging video or LIVE, they can then easily purchase your product from the link without having to leave the app.

Who pays more TikTok or Instagram? ›

By statistics, Instagram has the most users and pays content creators the most.

Do you get paid for views or likes on TikTok? ›

TikTok pays you for views using their Creator Fund(if you qualify). While the company doesn't fully disclose how much they pay creators, many have managed to calculate what the average rate is. The best estimate is that you can make 2-4 cents per 1,000 views.

How much money is 2 million views on TikTok? ›

The best estimate is that you can make 2-4 cents per 1,000 views. These views are calculated by video, not your account as a whole. For example, if you have a viral video with 2 million views, you will likely have made $40,000 to $80,000 on that one video.

What hashtags get the most likes? ›

Top Instagram hashtags
  • #love (1.835B)
  • #instagood (1.150B)
  • #fashion (812.7M)
  • #photooftheday (797.3M)
  • #beautiful (661.0M)
  • #art (649.9M)
  • #photography (583.1M)
  • #happy (578.8M)

Is TikTok safe for kids? ›

Is TikTok appropriate for kids? TikTok can be a kid-friendly experience if you supervise your kids, use safety settings, and stick to songs you already know. But TikTok's emphasis on popular music means many videos include swearing and sexual lyrics, so it may not be age-appropriate for kids to use on their own.

What are 5 good things about TikTok? ›

10 Reasons Why TikTok Is Actually Good
  • TikTok's Unique Algorithm Brings Forth the Relevant Videos. ...
  • Content By Common Folk for the Common Folk. ...
  • TikTok Is User-Friendly. ...
  • You Can Follow the Latest Trends on TikTok. ...
  • You Feel Like Being Part of a Community. ...
  • TikTok Offers a Lot of Tools for Creativity.
Jan 13, 2022

What are the rules of TikTok? ›

TikTok is simply NOT the place to post, share, or promote any of the following, including:
  • Harmful or dangerous content.
  • Terrorist organizations and any other criminal organizations.
  • Graphic, shocking, or violent content.
  • Discrimination or hate speech.
  • Nudity or sexual activity.
  • Child safety infringement.
Dec 21, 2018


1. TikTok Tutorial: How to Make TikTok Videos for Beginners
2. How to Edit a TikTok Video
3. What is TikTok? AND How does it worK?: TikTok Explained for beginners
(Learn Online Video)
4. How To Use TikTok Marketing To Make Your Business Go VIRAL
(Learn With Shopify)
5. How To Edit TikTok Videos To Go Viral in 2023 (editing tricks to make TikTok videos go viral)
(Robert Benjamin)
6. What you didn't know about TikTok. 🤫


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